Our strategy: confident futures

From our origins safeguarding communities after the Great Fire of London, to modern day road, water and online safety, we have been helping our customers look after things that matter most to them for over 300 years

As a best-in-class insurer, we believe RSA's contribution shouldn't start with a policy and end with a claim. We want to play an active role in managing the uncertainties and complexities of today’s world and to enhance the positive impact of our business activities.

Our Confident Futures strategy sets out how we integrate responsible business practices into our everyday operations and our ambition to create a future in which people can be smarter and more confident in managing the risks they face.

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Find out more about Confident Futures.

Our confident futures framework

We think every choice we make as a business matters. In 2019 we launched our new corporate responsibility strategy, Confident Futures, following consultation with our colleagues and stakeholders.

This built on the success of our strategy Making things better, together which guided our approach to corporate responsibility since 2014.

Our Confident Futures framework

Our five-year corporate responsibility strategy sets out the key focus areas for our business to make the most positive impact on society and the environment.

Focus areas

Our Confident Futures strategy focuses on:

  • Managing the everyday well — managing our impacts in a responsible and transparent way to give people confidence that we're running our business in the way they'd expect. Read more...

  • Building stronger relationships — we’re supporting our customers, colleagues and communities by seeking to better understand and respond to their needs with clear commitments to action. Read more...

  • Shaping a smarter tomorrow — Using our resources to enhance customers’ and society’s understanding of the risks they face, so they can manage them more effectively. Read more...
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Our corporate responsibility journey

See the highlights of our corporate responsibility journey for 2020.

Find out more about how we’re making a positive impact in our 2020 Corporate Responsibility Report.