Luna has been revealed as the most pup-ular name for puppies and kittens this year, according to pet insurer MORE THAN, as the moon-inspired name continues to eclipse the top 100 lists.

- Pet insurer MORE THAN reveals the top 100 puppy and kitten names, as 2020 sees 20% rise in insurance quotes for new dogs and cats1
- Luna eclipses most common names for new dogs and cats, while Milo surges up the list
- MORE THAN reminds Brits that pets are not just for Christmas, urging new pet owners to ‘have their pets’ backs’ next year
MORE THAN insurance reports that the number of new quotes for puppies named Luna have rocketed by 28% in the last year, while quotes for kittens named Luna shot up by 31%. Milo follows as the second most popular name, climbing up the top 10 lists for new puppies and kittens over the last year, from fourth and seventh place respectively.
However, it seems that Brits have fallen out of love with the name Snoopy for a dog, as MORE THAN’s list shows a dramatic fall for the name from #6 to #347 over the last year. Meanwhile, Winnie, Mabel and Otis have been amongst the highest climbers in the top 100 list for puppy names, while Bonnie, Kiki and Pepper have been amongst the highest climbers for kittens.
Graham Nicholls, Head of Pet Insurance at MORE THAN, comments:
“The more traditional names of past years such as Luna, Lola and Bella still dominate when it comes to new pets, but we are seeing a phenomenal rise in the number of Milos on our books. The meaning of the name is said to be ‘merciful’ or ‘soldier’ which, when considering how difficult it’s been this year, is perhaps why it’s proving to be so popular.”
Pet ownership has boomed during 2020, with nearly half of all Brits who currently own a pet getting at least one new furry friend during the first lockdown. The level of care which is now being afforded to these furry companions also continues to rise, with MORE THAN insurance reporting a 20% increase in new pet insurance quotes for puppies and kittens this year, compared to 20191.
The lists also reveal that puppies named Boris have MORE THAN doubled over the last year (+108%), rising from #128 to #74 in the list of most pup-ular names, and have almost tripled since 2018 (+197%)3. Meanwhile, kittens called Boris have risen +131% since December 2019, jumping up from #123 to #48 – reaching the top 50 feline names for the first time. Labrador Retrievers, Cocker Spaniels and Pugs were found to be the most popular breeds amongst puppies named Boris.

Unique names for a unique year
MORE THAN’s Graham Nicholls continues:
“Dogs and cats have provided solace to millions of Brits during this difficult year, and for many new pet owners, it’s provided that much-needed company and boost for our mood. For those who already have a pet, spending more time at home has meant we’ve become closer to them.”
The insurer also reports that the number of puppies named Stormzy has tripled (+235%) since 20183, citing the artist’s headline performance at Glastonbury last year being a major factor behind the trend.
Graham Nicholls says:
“With everything our pets do for us, we should return the favour by keeping them happy and healthy. Make sure you think about the long-term commitment you’ll be making when you get a new pet – will you have enough time to play with them, exercise them, and can you afford to look after them? Getting a new pet is a big decision that requires a lot of thought, but a new furry companion can bring real benefits to your life if you’re ready for the commitment.”
If you’d like a more unique name for your pet to avoid seven dogs running up to you in the park at once, check out our favourite MORE THAN pet insurance customers imaginative (and sometimes hilarious) pet names.

Top of the Pups: here's the hitlist!
Top 100 dog names 1. Luna 2. Milo 3. Bella 4. Teddy 5. Buddy 6. Lola 7. Coco 8. Bailey 9. Poppy 10. Willow 11. Daisy 12. Max 13. Reggie 14. Nala 15. Ruby 16. Hugo 17. Bear 18. Charlie 19. Cooper 20. Alfie 21. Rosie 22. Bonnie 23. Molly 24. Ralph 25. Archie 26. Bertie 27. Winnie 28. Mabel 29. Dexter 30. Barney 31. Loki 32. Monty 33. Millie 34. Frank 35. Bruno 36. Oscar 37. Frankie 38. Chester 39. Tilly 40. Freddie 41. Rocco 42. Roxy 43. Marley 44. Murphy 45. Toby 46. Stanley 47. Benji 48. Rocky 49. Dog 50. Winston 51. Blue 52. Bruce 53. Skye 54. Maggie 55. Woody 56. Ted 57. Arlo 58. Jasper 59. Otis 60. Harley 61. Rolo 62. Ronnie 63. Beau 64. Rex 65. Lottie 66. Honey 67. Leo 68. Bobby 69. Belle 70. George 71. Penny 72. Ziggy 73. Ollie 74. Bob 75. Betty 76. Dolly 77. Dave 78. Lexi 79. Buster 80. Henry 81. Boris 82. Pepper 83. Nellie 84. Pippa 85. Simba 86. Pablo 87. Lily 88. Zeus 89. Maisie 90. Olive 91. Finn 92. Ozzy 93. Kobe 94. Minnie 95. Peggy 96. Cookie 97. Louie 98. Kip 99. Betsy 100. Rufus |
Top 100 cat names 1. Luna 2. Milo 3. Nala 4. Simba 5. Loki 6. Bella 7. Coco 8. Willow 9. Leo 10. Oreo 11. Lola 12. Teddy 13. Charlie 14. Daisy 15. Cat 16. Oscar 17. Monty 18. Tilly 19. Jasper 20. Ziggy 21. Rosie 22. Blue 23. Shadow 24. Poppy 25. Gizmo 26. Max 27. Cleo 28. Pepper 29. Smudge 30. Molly 31. Misty 32. Cookie 33. George 34. Lily 35. Alfie 36. Bob 37. Belle 38. Mia 39. Millie 40. Buddy 41. Merlin 42. Bear 43. Reggie 44. Tigger 45. Mabel 46. Bertie 47. Freddie 48. Toby 49. Dexter 50. Kitty 51. Boris 52. Archie 53. Chester 54. Arlo 55. Kiki 56. Hugo 57. Tiger 58. Bobby 59. Mittens 60. Ruby 61. Ralph 62. Bonnie 63. Boo 64. Winnie 65. Minnie 66. Rocky 67. Winston 68. Smokey 69. Olive 70. Binx 71. Marley 72. Fluffy 73. Dave 74. Storm 75. Phoebe 76. Harry 77. Maggie 78. Pablo 79. Ollie 80. Ozzy 81. Theo 82. Casper 83. Salem 84. Socks 85. Billy 86. Fred 87. Skye 88. Pixie 89. Frankie 90. Ronnie 91. Otis 92. Peanut 93. Cosmo 94. Maisie 95. Pumpkin 96. Percy 97. Frank 98. Oliver 99. Zeus 100. Biscuit |
Notes for editors
1 Figure based on the volume of insurance quotes received for puppies and kittens in 2020, compared to 2019
2 https://www.petbusinessworld.co.uk/news/feed/pet-ownership-soars-in-covid-britain
3 Figure based on the volume of insurance quotes received for puppies and kittens in 2020, compared to 2018
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Ashley Daly
Account Manager, Grayling
- t: +44 (0)7864 181772