Entitled ‘The worst brings out the best in us’, the campaign uses visually striking images associated with the common causes of commercial losses, from property-related damage caused by fire and flood to the growing threat to firms’ data and reputation posed by cyber criminals.
The imagery encapsulates how a seemingly small occurrence can become a serious threat to a business without the support of a trusted insurer partner to manage a claim and deliver first-class service before, when and after a claim is made. Centred around RSA‘s market-leading claims proposition, the campaign highlights the importance of having an insurer that steps in to provide business-critical support and claims service in a commercial customer’s hour of need.