To all the little things that conspire to become big things…

This week RSA launches a marketing campaign that brings to life the critical role that insurance plays in protecting UK businesses when the worst happens to them

Entitled ‘The worst brings out the best in us’, the campaign uses visually striking images associated with the common causes of commercial losses, from property-related damage caused by fire and flood to the growing threat to firms’ data and reputation posed by cyber criminals.

The imagery encapsulates how a seemingly small occurrence can become a serious threat to a business without the support of a trusted insurer partner to manage a claim and deliver first-class service before, when and after a claim is made. Centred around RSA‘s market-leading claims proposition, the campaign highlights the importance of having an insurer that steps in to provide business-critical support and claims service in a commercial customer’s hour of need.

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The worst brings out the best in us

The campaign uses stills and a series of videos to be shared via digital and social media and distributed through broker and customer channels by RSA. 

The campaign will also appear on billboard posters and digital outdoor displays in Bank, Cannon Street and Fenchurch Street stations as well as in the national and trade press from next week.  

Eliana Campochiaro, head of commercial promotions and campaigns at RSA, said:

“We’re very proud of this campaign, which really highlights the strength of our claims proposition. Businesses recognise that unfortunately things do happen and having a strong and trusted insurance partner in these times makes the difference when it comes to getting back on track. We want our customers to know that we’re on their side when claims occur and we are ready to deal with whatever befalls them.”

A first-class claims service

According to the Broker Voice bi-annual sentiment survey of UK insurers, RSA’s commercial claims service leads the rest of the market.

RSA has been building its commercial claims proposition by introducing new technology and operating models to support slicker, more efficient service. The proposition includes in-house expertise and close supplier relationships to deliver a faster, more efficient claims service. The breadth of claims capability means RSA’s expertise extends across rapid claims settlement of lower value claims to complex, major and global claims.

Karl Helgesen, UK & International claims director, RSA

Karl Helgesen, UK & International claims director, RSA, said: “We take a holistic approach to managing risk and claims before, when and after they occur, working closely with brokers, partners and customers to support and protect their businesses.

“We are on a journey to becoming a best in class insurer, and our claims service is a differentiator for RSA. Our commercial claims department recently earned an ‘outstanding’ broker net promoter score, with brokers rating our claims capability and service number one and I think that is something worth shouting about.”

Find out more about commercial claims at RSA.