In the UK Road Safety Week is a seven day period of focus on raising the awareness of being safe around streets and roads, aiming to inspire motorists to play an active role in making streets safer. 2019 is the 22nd anniversary of Road Safety Week and its message is as pertinent as ever.
According to Brake, the charity behind the campaign, someone is killed or seriously injured on a British road every 20 minutes. That statistic is shocking and, as an employee of an insurance company, it reminds me that my industry can play a much more prominent role in making roads less dangerous.