Trygg-Hansa, our Swedish brand highlights the dangers of swimming under the influence of alcohol.
In 2014, Sweden recorded the highest number of deaths from drowning over the last decade. In July, Swedish water-related accidents cost more lives than road traffic accidents. Most of the victims were men and the majority had consumed alcohol. In fact, every other person that drowns has alcohol in their blood.
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This is not just a Swedish problem. Drowning statistics from around the world show that alcohol is a major contributor to drowning accidents. Many authorities are working hard to reverse this trend. But we also need help - feet on the ground - to spread the message and ensure we change our behaviour when drinking alcohol around water.
Visit the Don't Drink and Dive website to find out more.
