Shaping a smarter tomorrow
As an insurer we can play a powerful and practical role in helping customers and society be safer. Although we can’t remove life’s uncertainties, RSA is raising awareness of risks to enhance our customers’ and society’s understanding of risks so that they can manage them more effectively.
This year, we reached 224,000 people through our risk education programmes, donating over £630,000 to risk awareness and prevention organisations. We’re particularly proud of our partnership with the Royal Society for the Prevention of Accidents (RoSPA). So far, we’ve helped 7,650 people access online resources to improve their strength and balance and reduce the risk of a fall. This year we’re expanding on this partnership to create a nationwide network of falls prevention champions.
We’re also using our expertise in risk management and product development to support society to adapt and respond to the impacts of climate change. We are helping communities build resilience by sharing knowledge of how they can protect their homes and businesses from extreme weather events such as floods, storms, wildfires and drought.