Our review of material issues identified that our stakeholders want us to focus less on risk transfer and more on active risk avoidance. We do this by running safety campaigns relevant to each region.
Our road safety campaigns encourage our customers to drive safer, obey the rules of the road and stay aware of other road users.
Our water safety campaigns highlight the risks of swimming – making sure everyone is aware of their swimming ability and teaching children and babies to be water safe.
We have now run 18 safety campaigns across all our core regions, reaching a staggering 2,766,291 people.
Why is it important?
As a general insurer offering household, pet, motor and business insurance, we have both a commercial and human interest in keeping people safe.
Our actions are guided by major safety concerns, including:
- Roads – Each year, 1.24 million people die on our roads. That’s one person every 25 seconds. Another 50 million per year are injured.
- Traffic accidents in the UK account for 15% of all deaths of young adults aged between 15 and 25 years.
- Water – 2014 saw 137 people drown in Sweden; the highest number for 12 years. 116 were men and 60% of those over-50 had alcohol in their blood.
- Fort McMurray, Alberta Wildfires - 80,000 people evacuated, approximately 2,400 homes and buildings destroyed.
How do we tackle the issue?
We work to protect millions of people around the world every day and help them live safer, more secure lives.
From a shared strategic starting point, each operating country has the freedom to address the issues that are important to their community. The CR team plays a coordinating role by sharing examples of best practice and Group-wide case studies. We track progress through quarterly updates provided by each territory’s CR representatives and, every year, conduct a review to confirm our results.