Why is it important?
Household and personal motor insurance are among our bestselling products, so we have both a commercial and human interest in keeping people safe.
Our actions are guided by major safety concerns, including:
- Roads – Each year, 1.24 million people die on our roads. That’s one person every 25 seconds. Another 50 million per year are injured;
- Fire – In Sweden, 100 people a year die in domestic fires. Canada deals with around 8,000 wildfires every year and over 300 people died in a fire in the UK in 2014/15;
- Water – 2014 saw 137 people drown in Sweden, the highest number for 12 years. 116 were men and 60% of those over 50 had alcohol in their blood.
How do we tackle the issue?
We work to protect millions of people around the world every day, helping them live safer, more secure lives.
From a shared strategic starting point, each operating country has the freedom to address the issues that are important to their community. The CR team plays a coordinating role, sharing examples of best practice and Group-wide case studies. We track progress through quarterly updates provided by each territory’s CR representatives and, every year, conduct a review to confirm our results.