RSA appoints Neil Strickland as Director of Customer Experience for Global Risk Solutions business

RSA Group


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Following the re-focus of RSA’s Global Risk Solutions (“GRS”) business, RSA Group plc (“RSA”) today announces the appointment of Neil Strickland as Director of its new Commercial Customer Experience function. 

In November, RSA announced its plan to streamline its international exposure by refocusing its London Market business and exiting some portfolios. In order to ensure our customers receive best in class service and support throughout their interactions with RSA following these changes, RSA has created a new Customer Experience function bringing together marketing, customer management and risk consulting into a single team.

Neil Strickland, will take up the role of Customer Experience Director with immediate effect. In his current role as Director of Risk Consulting, Neil has made significant progress in designing a best in class proposition, including overseeing the award winning RSARed, which supports customers to benchmark, manage and mitigate their risk exposure. Neil has over three decades experience in the industry and before joining RSA worked in Customer Management and Relationship roles at Zurich and AIG.

Tony Buckle, Managing Director, Global Risk Solutions, RSA UK&I said:

“Neil’s extensive experience in the industry means he is well placed to launch our new function and ensure we differentiate across the market based on the experience we deliver to our customers. The recent restructure has clarified our proposition to customers, and as we move to a sector focus with an emphasis on expertise and service, Neil will be instrumental in ensuring our customers enjoy the high quality support and advice that RSA prides itself on.”

Neil Strickland, Customer Experience Director, Global Risk Solutions, RSA UK&I, said: 

“To deliver a great customer experience we need to understand our customer and broker partner needs in depth, and ensure this insight is truly at the heart of our organisation from proposition design through to execution.  This will provide the differentiation our customers are seeking, and a customer experience our employees can be extremely proud of.
Our Customer Experience function provides a platform to establish leadership in the sectors to which we can offer deep expertise, and will have our excellence in risk consulting and claims service at its heart.”

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