MORE TH>N donates £1 million to the RSPCA

RSA Group


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Pet insurer MORE TH>N donates £1 million to the RSPCA

MORE TH>N, part of the RSA insurance group, has made a milestone £1m donation to the RSPCA following a commitment to donate 50p for every pet insurance policy bought by its customers since launching its partnership with the charity three years ago. 

MORE TH>N also donates six weeks of free pet insurance cover for every dog and cat rescued from an RSPCA centre and an additional £20 if the policy is renewed. 

The money donated will go towards the rescue, rehabilitation and re-homing of the UK’s unwanted pets. 

What the £1m donation could pay for

We estimate that the £1m donation could pay for the RSPCA to rescue, care for and re-home 1,500 dogs from puppy farms. Here are some other ways it could be put to good use:

  • £48,000 pays to train a RSPCA inspector which will help fight animal cruelty on the front line.
  • £58,000 pays to keep a RSPCA inspector on the road for a whole year.
  • £22,000 trains five veterinary nurses.
  • £2,000 pays for a dog’s food for a whole year in one of the charity’s centres.
  • £68,000 pays the annual bills for one of the RSPCA’s animal hospitals.
  • £475,000 pays to run one of the charity’s re-homing centres for an entire year.
Kiwi, Jake and Jasper are just three dogs who will benefit from MORE TH>N's £1m donation to the RSPCA. See editors' notes for their stories.

Chris Bainbridge, pet product manager at MORE TH>N, commented:

‘We always try to encourage responsible pet ownership through our campaigns so having the RSPCA as our charity partner is a great fit. Hitting this significant milestone is something our customers and staff are really proud of and we will continue to raise as much money as we can for this fantastic, worthwhile cause.”

Sam Gaines, leading pet specialist at the RSPCA, added:

"It's amazing that MORE TH>N has raised £1 million for the vital work we do at the RSPCA. Every year we rescue, rehabilitate and re-home thousands of pets who have been neglected and cruelly treated and we wouldn't be able to help any of those animals without generous donations like this one.
The RSPCA relies totally on public support to maintain its activities and by raising money MORE TH>N, its staff and customers join millions of animal lovers from across the nation, determined to stop animal cruelty and neglect.”

“Our partnership with the RSPCA reflects our commitment to taking care of our customers’ pets.”

Rob Flynn MORE TH>N managing director

Rob Flynn, managing director at MORE TH>N, also said:

“Our partnership with the RSPCA reflects our commitment to taking care of our customers’ pets.  We are pleased that, on behalf of our customers and our people, we have been able to make such a substantial contribution to this remarkable charity and are proud to know that the funds we have donated will enable them to continue caring for and re-homing thousands of cats and dogs.”

How you can help

Visit the RSPCA's website to support their crucial work rescuing, rehabilitating and re-homing animals in desperate need of care or text LOVE to 87023 to give £3. (Text costs £3 + one standard network rate message).


Notes to editors

The three dogs in the photograph are: 

  • Jake—Jack Russell Chihuahua cross. Four years old. Arrived at the centre after he was brought in by an inspector, now up for re-homing.
  • Kiwi—Beagle. Five months old. Was found tied to a tree and then signed over by owners, now on reserve to a family.
  • Jasper—Sprocker. Ten months old. Was brought in after his owner believed he would be better suited to a working home.

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