Thriving communities

As a global business, it is essential we ensure that the communities in which we operate flourish

We help to address local issues by sharing the skills of our people and by providing financial support where it is needed.

Our materiality review identified a new issue within this strategy area which reflects our desire to help reduce unemployment within our local communities.

RSA's Vernini Vig, IS & change business relationship manager, stands in front of an animation from the Thriving communities film, part of our Making Things Better Together 2016 online Corporate Report. Copyright RSA Play video
Vernini Vig, RSA's IS & change business relationship manager, describes what "Thriving Communities" means to us

This is particularly demonstrated through our work to increase employability skills for young people and to support the growth of innovative social enterprises (businesses that address a social issue while delivering financial sustainability).

Thriving Communities means three key things to us:

  1. supporting education and employability;
  2. working with enterprises and social entrepreneurs; and
  3. being big-hearted—aiding causes our colleagues are passionate about.

We remain committed to volunteering our time in support of local causes and donated 6,081 volunteering hours in 2016.

Why is it important?

Our actions are guided by major social and economic issues, including:

How do we tackle the issue?

We approach Thriving Communities in three main ways. Firstly, we look to create positive social impact wherever we do business and, through initiatives such as matched funding and time off for volunteering, encourage our colleagues to support causes they feel passionately about.

Our two other areas of focus are managed in a more structured way. Teams are encouraged to partner with schemes and organisations that allow them to share relevant knowledge and experience.

So, through our Education and Employability programme, we assist young people to develop the skills and confidence required for the workplace. We kicked off our Ready, Set, Achieve programme in the UK to do just this and, as an additional benefit, we identified some great talent in the workshops that led us to recruit four people into our business.

Supporting Enterprise and Entrepreneurship includes working with social entrepreneurs to influence local community issues in ways we otherwise could not. This also provides our people with the chance to build their own skills and generates invaluable insight into the thinking of our SME customers.

Within this framework, each operating country has the freedom to address the issues that are important to their community. The CR team plays a coordinating role by sharing examples of best practice and group-wide case studies. We track progress through quarterly updates provided by each territory’s CR representatives and, every year, conduct a review to confirm our results.


Thriving Communities

RSA Canada donated C$157k to the Canadian Red Cross to support disaster relief efforts after the Alberta fires


We monitor our performance in each strategy area against a series of defined targets and Key Performance Indicators (KPIs):

Target KPIs
Run a community programme in each core region we operate in that engages and develops our people, supports our local communities and makes a difference for our customers. KPI 1: Amount of community investment, including:
• Charitable spend
• Value of volunteering hours (and number of volunteering opportunities/hours)
• Amount of employee funds raised for charity
KPI 2: % of volunteering opportunities supporting employability skills or social enterprise.

 Our progress

Community Contributions Value
Donations £1,315,931.16
Employee Raised Donations  £153,830.35
Volunteering  £141,726.66
 Gifts in Kind  £105,916.78
Total £1,717,404.95

Within each core region, we run a community programme that engages and develops our people, supports our local communities and makes a difference for our customers. As per our group wide Community and Charity Policy, all employees are entitled to two days off for volunteering and, in most regions, we operate a matched funding scheme. This matches the funds raised by employees for causes they are passionate about.

In the UK, we launched our Ready, Set, Achieve Employability Programme which allows our own people to design and deliver workshops that help young people develop the skills they need for the workplace. We have continued our partnership with the School for Social Entrepreneurs (SSE) in the UK and Canada where we provide mentors to budding social entrepreneurs. We also run workshops for the entrepreneurs that teach them about insurance, social media and financial management. For example, in Canada, six volunteers delivered three workshops engaging more than 60 entrepreneurs.

Across the Group, we encourage our employees to get involved in any safety campaigns that we run and to volunteer for causes that are close to their hearts. The Canadian Regional Charity Program asks employees in all our offices to vote for three local charities or causes that they would like their office to support throughout the year. For example, this year the Regional Charity Program supported SickKids, Canadian Cancer Society and food banks.

Other notable activities include Trygg-Hansa’s involvement with “Min Stora Dag” (My Big Day), an organisation that supports children suffering from severe illnesses. The children get a dream experience, based on their favourite interests, away from their hospital. Trygg-Hansa treated 18 families to a fun day of swimming and life-saving activities. Our colleagues in Oman supported the Dar-Al-Atta charity on World Food Day by donating non-perishable food items to families less fortunate than their own.

Future plans

We are proud of the community programmes that we run. In 2017, we intend to keep supporting our local communities through volunteering and charitable donations. We continuously strive to move towards more skills-based volunteering which benefits not only our communities but our people too.

Highlights from across the group

Ready, Set, Achieve employability workshops

Giving our next generation the best possible chance

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Supporting local social entrepreneurs

A unique collaboration

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